The enterprising bank
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Vision, Mission and Strategy

Client focus is our guiding principle. We began sharpening that focus when we launched our two-pillar strategy in the summer of 2008, and have since steadily increased client-focused activities, concentrating on our core strengths.

 

 

Last year, we honed our mission and ambition to ensure they fully reflect our client-centred strategy. Our vision, mission and ambition statements are our source of direction and the foundation on which to build our future.